Who created GLIMPSE
GLIMPSE by Weevo was born in an agency that works on business communication.
GLIMPSE by Weevo measures how often AI models mention a brand: it asks Gemini, ChatGPT, or Claude the same question dozens or hundreds of times and states the margin. It is developed by Weevo Srl Società Benefit, a benefit corporation under Italian law: for years we have helped businesses tell their purpose and values, and today we also measure how artificial intelligence talks about their brands.
Weevo, Società Benefit
We help businesses express their purpose and values, so they inspire their people and all their stakeholders.
At Weevo Srl Società Benefit we give shape to businesses' purpose and values by planning, designing and building corporate websites and digital communication: we identify the goals, write the content and put the plan into action. As a benefit corporation, we also measure our own sustainability, with the NeXt Index ESG rating.
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Strategy
We define the destination and chart the best route to it through digital.
02
Content
We ask the right questions to shape the brand identity and tell its story.
03
Action
We bring the organization's new digital context to life, in every form it needs.
04
Impact
We measure the results of our work and their effect on the company's goals.
Who leads Weevo
David Rimini and Gabriele Carboni, co-founders and managing directors of Weevo.
Gabriele Carboni, who co-founded Weevo with David Rimini, is an author of marketing books and created the Visual Communication Planner, the free digital strategy canvas downloaded by nearly 45,000 marketers, which now includes the GEO Content Planner: the tool for planning content with an eye to how artificial intelligence reads it.
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With Prof. Philip Kotler
We work with Prof. Philip Kotler to transform the marketing of the next hundred years.
Philip Kotler, professor emeritus at the Kellogg School of Management and regarded as the father of modern marketing, co-authored the book Enlightened Management with Gabriele Carboni of Weevo, a guide for small and medium-sized businesses on sustainable practices and responsible innovation. The book was a category bestseller on Amazon in eight countries, and its proceeds go to the Rotary Foundation.
After the measurement
The Weevo GEO Protocol: from GLIMPSE numbers to a strategy.
GLIMPSE by Weevo tells you how often artificial intelligence mentions your brand, in what words and based on which sources. The Weevo GEO Protocol is the next step: our experts assess your company's overall presence in generative answers and identify the most effective strategy to improve your visibility.
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The measurement
GLIMPSE by Weevo searches on the questions of your market: mentions, citations, sentiment and sources, each with its own margin.
02
The assessment
Weevo's experts read the results as a whole, not one question at a time, and relate them to your company.
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The strategy
The most effective way to improve your brand's presence in AI answers, to put into action with the right content and channels.
Want to know how AI describes your brand?
Try GLIMPSE by Weevo on a question from your market: the first three trials are free, and no credit card is required.
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